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The Chevrolet
 From 1916 to 1942

A Brief History of the Chevrolet

In 1909 William Durant, a successful buggy manufacture from Flint, Michigan, asked Louis Chevrolet, a well known race car driver, to help design a car for introduction to the public. He had not yet formed a company to manufacture it. 

By 1911 The Chevrolet Motor Car Company entered the turbulent automobile market. Durant envisioned his new company as an inexpensive competitor to the Ford Model T. He chose to name the company after its designer, Louis Chevrolet, because he liked the sound of the name and because Chevrolet was a prominent name in motor sports. 

In 1912 Chevrolet hits the streets of Detroit with the "Classic Six"--a large, 5-passenger touring sedan  with a long list of standard features, including four doors, electric lights and folding top,  plus a windshield and its own tool box. Its 299-cubic-inch,  6-cylinder engine could reach a top speed of 65 miles per hour. 


1914 saw the  Chevy "bowtie" logo appears for the first time.  Legend maintains that the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. In 1908, William Durant reportedly detached a small piece  and kept it in his wallet, waiting for the day he'd put it to use. 

The Bowtie became an advertising icon, and is still the marquee of today's Chevrolet.

Chevy's first challenged to the Ford Model T, in 1915 with  the "490' is introduced ($490).

1917 The Chevrolets sales hit 100,000 in 1917 due to the success of the 490 Chevy sold it's first truck in 1918 and in that year joined GM Corporation. 

Chevrolet offered the first radio option in 1924.

1927 was a year that Chev will never forget. Chevrolet outsold Ford by topping 1 million units for the first time. In all but four of the next 55 years, Chevrolet is the top-selling American nameplate. 

For more Information on the 1941 Chevrolet Master Deluxe - CLICK HERE